WORKSHOPS
Our workshops are designed to implement best practices that accelerate how great technology products get made. Most of our clients have already been introduced to the pillars of lean/agile development practices and are looking to take the next step of implementation and scale. Common questions from our clients start with, “How do I…? (implement and track OKR’s; run product reviews, communicate with stakeholders, engage with customers and sales, understand customer journeys, build a discovery backlog, manage my investment of discovery vs delivery, etc).
Please note that our workshops are exclusively for technology-based product companies, and are conducted on-site so as to best drive from concept to action.
PRODUCT TEAMS IN ACTION
Overview
The Product Teams In Action Workshop is customized to the specific products, industry, business model, processes and culture of your company, and is aimed at your actual, cross-functional product teams (aka squads).
The workshop focuses on implementing industry best practices around data driven, customer back product development. This often particularly focuses on clarifying roles, removing “seams” in products (customer journeys), building and tracking OKR’s, and kick starting formal product review cycles. The sessions are ideal for product managers/product owners, product/UX designers, user researchers, software architects/lead engineers, data analysts, project/program managers, product marketing managers, as well as management from these various functional areas.
Objectives
The objectives are to create momentum within the organization to successfully implement industry best practices in terms of roles, methods, and how great teams work, for those people responsible for product discovery and product delivery. Moreover, we strive to encourage a culture of product discovery that is the hallmark of modern product organizations.
This is an intense, interactive workshop designed to challenge the organization and provide immediate action in applicable skills and techniques for your product managers, designers and architects/lead engineers.
PRODUCTIZATION OF MARKETING
Overview
The Productization of Marketing Workshop is a customized workshop for marketing organizations. Industry best practices now recognize the full customer journey with a product actually starts with the first customer touchpoint of awareness, and continues through conversion, active use, and retention. Modern companies are building product development methodologies into their marketing organizations requiring new skills, and blurring the lines between marketing and product. MarTech stack and to the specific products, industry, business model, processes and culture of your company, and is aimed at your actual, cross-functional product teams (aka squads).
The workshop focuses on defining the roles needed to build out a modern MarTech stack that touches customers both out of product and in-product. The sessions are ideal for marketing leaders, product managers/product owners, product/UX designers, user researchers, software architects/lead engineers, data analysts, project/program managers, and product marketing managers,
Objectives
The objectives are to create momentum within the organization to successfully implement industry best practices in terms of roles, methods, and how great teams work, for those people responsible for product discovery and product delivery. Moreover, we strive to develop a culture of product discovery that is the benchmark of modern product organizations.
This is an intense, interactive workshop designed to challenge the organization and provide immediate action in applicable skills and techniques for your product managers, designers and architects/lead engineers.
PRODUCTIZATION OF CUSTOMER SUCCESS
Overview
The Productization of CS Workshop is a customized workshop for Support/Customer Success organizations. Industry best practices now recognize that customer success can be a strategic differentiator with customers. Modern companies away from CS as a cost center and moving towards measurements of customer value, and/or revenue generation. These companies are building product development methodologies into their CS organizations requiring new skills, and blurring the lines between support and product.
The workshop focuses on defining the roles needed to build out a modern Customer Success stack that touches customers both out of product and in-product. The sessions are ideal for customer success leaders, product managers/product owners, product/UX designers, user researchers, software architects/lead engineers, data analysts, project/program managers, and product marketing managers,
Objectives
The objectives are to create momentum within the organization to successfully implement industry best practices in terms of roles, methods, and how great teams work, for those people responsible for product discovery and product delivery. Moreover, we strive to encourage a culture of product discovery that is the benchmark of modern product organizations.
This is an intense, interactive workshop designed to challenge the organization and provide immediate action in applicable skills and techniques for your product managers, designers and architects/lead engineers.